Business Model Innovation

商业模式创新
Business Model Innovation: The study will focus on current emerging business models, and provide references to Chinese firms.

1. The kinds of business model innovation: What kinds of emerging business models worldwide? And what are the business model innovations are for each industry, and what aspects/factors these innovations are applied to?
2. How to innovate business models for the traditional and emerging firms respectively? How to decide the timing to innovate models, how to design the innovation model, and how to implement it?
3. The risks of innovation. What are the risks of each business model innovation and how to avoid these risks?

The study will involve case studies with depth and thoroughness in industries such as Petrochemicals, Financial industry、E-Commerce、Telecom industry, and Biopharmaceutical industry. During the case studies, you may need to point out: 1)the issues, problems raised in the cases; 2)the uniqueness of the model innovation; 3)the challenges the firms were facing and how they solved them and; 4)the risks and how to avoid those risks etc..

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有地图者不迷路,有模式者不盲目。对于现代企业来讲,商业模式的创新至关重要。商业模式决定企业成败,这一理念已经得到越来越多的企业和专家的认可。由于经济的衰退,导致诸多企业原有的商业模式不再具有强大的竞争力。同时,新兴市场虽然为全球企业提供发展的空间,但它们经济和市场结构的特殊性要求这些企业对自身的商业模式进行变革。另外,随着全球化的进一步深入和高科技的迅速发展,越来越多的新型企业通过对高新技术的有效利用而对各个行业的发展规律进行深刻地变革。在这种情况下,全球大企业为了生存和发展就必须重新考察和构造自己的商业模式。 商业模式创新的报告主要分成三大部分,第一部分概述了商业模式创新和创新管理的历史沿革,其中涵盖了创新的意义,夯实的理论研究和成功创新必备的技巧。在第二部分选取金融服务行业,电子商务,石化行业,生物制药和电信五个行业中的实际案例结合理论,分析阐述创新的实际应用成果。最后,对创新中常见的错误加以提示与强调。