Is the Boston Wellness Industry Over-Saturated?

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Is the Boston Wellness Industry Over-Saturated?

Many thanks to journalist Jamie Ducharme for quoting me in her Boston Magazine article on the Boston Wellness industry. A link to the article is here and an abstract is below.

Greg

Summer 2013 was the summer of yogurt. Shops popped up en masse, flooding the market with a wave of self-served fruit and miles-long flavor lists. Then, suddenly, they started to disappear, leaving behind vacant storefronts and empty topping bins. The trend crept away as quickly as it started.

Is the wellness industry headed for the same fate?

Health may not be a fad in the way that frozen yogurt was—it’s a vital part of life, after all—but the uptick in wellness-focused businesses is undeniable. Juice bars and specialty fitness studios of all kinds have popped up at an unprecedented rate, with new ones opening seemingly every week. The question now is whether that’s a rate the city can sustain.

“There’s over-saturation,” says yoga instructor Jenna Hill, who co-founded her non-traditional yoga company PopUpAsana in part because of studio competition. “You can pretty much find a yoga studio, or some kind of fitness studio, on every street corner.”

 

About Boston Magazine (from their web site):

Sophisticated, intellectual, and full of charm, Boston is a world center of higher education, medicine, finance, and biotechnology, with some of the nation’s leading cultural institutions, best restaurants, trendiest shopping, top universities, and smartest people. Then there’s the other Boston: a city of power struggles, politics, expensive real estate, and cutting-edge music and arts.

For more than 40 years, Boston magazine’s experienced writers, editors, and designers have captured all sides of our city with award-winning and insightful writing, and groundbreaking reporting and design. Our expository features, narratives, profiles, and investigative features tell our half-million monthly readers how this city works, while our unsurpassed, sophisticated service journalism helps them get the most out of it. We report which towns and neighborhoods are the most desirable, which schools and workplaces are at the top of the heap, which doctors are first-rate, and which restaurants, stores, and services are the Best of Boston®.

Pull it all together, and it’s not hard to understand why our percentage of newsstand copies sold is among the highest of any magazine of any kind in the United States. Or why we’ve been named among the three best city magazines in the nation seven times by the City and Regional Magazine Association.

We’ll continue to deliver this great city like no one else can. Because the best city in America deserves the best city magazine.

 

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About Author

Gregory Stoller

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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