Filming for Episode #16: Logos, Brands and Re-branding

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They say a picture’s worth a 1,000 words, except if it’s unrecognizable in business.

John Gobron, the President & CEO of Aventura, and Melanie Lowe, owner of M Space Design, were in our studios filming their segments for episode #16, on Logos, Brands and Re-branding.

There are some great videos on Aventura’s web site to describe their technology, as the company is in the midst of strategic re-branding.

Check out the Show and Tell section of Melanie’s web site (see excerpt above) for some of her client logos and background on her design work; she works with start-ups and existing firms on logo mark development, brand development and positioning.

Episode #16 will air in September, and we’ll talk with entrepreneurs all over New England about marketing, logos, re-launches, and continuously tweaking their brands for growth, on the Language of Business.

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About Author

Gregory Stoller

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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