The Business of Sports airing soon!

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Athletes get the press and the big money, but business minds behind the scenes are instrumental to their financial success. How can you help your team win… off the field? We’ll talk naming rights, corporate sponsorships and strategic planning…and taking your sports dreams all the way to China. (Future episodes will cover the Logos / Branding and Made Local, Sold Local).

My four guests will be:

 

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About Author

Gregory Stoller

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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