What’s the ROI from Sponsorship & Stadium Naming Rights?

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What return is good enough to justify a sports sponsorship deal? How about naming an entire stadium? Jay Fee knows the answer to both of these questions, and many more. Watch his interview on the Language of Business, coming up in August.

Jay Fee has been actively engaged in the Sports Industry in a variety of capacities for almost twenty years as a corporate attorney, certified NHL and MLB player agent and Adjunct Professor for sports law. Jay is a Partner at the law firm of Nelson Mullins Riley and Scarborough LLP where he chairs his firm’s Sports Industry Practice Group comprised of several attorneys with experience in a variety of legal disciplines, including corporate, employment, tax, litigation, real estate, intellectual property, telecommunications, media and government relations. Jay will discuss corporate sponsorships and business transactions in the sports industry and you can find his LinkedIn profile.

 

 

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About Author

Gregory Stoller

Greg Stoller is actively involved in building entrepreneurship and international business programs at Boston University in the Questrom School of Business. He teaches courses in entrepreneurship, global strategy and management and runs the Asian International Management Experience Program, and the Asian International Consulting Project.

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